Japanese Brand Rice Cooker – 5 Reasons Why You Should Buy Zojirushi Rice Cooker

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When you start searching for the best Japanese brand rice cooker whether by online search or word-of-mouth, the first brand you see and hear is the Zojirushi brand.

Here are 5 reasons why Zojirushi brand is trusted and loved by both new and repeated customers internationally over the many years.

  1. Holds the top market share in Japan.
  2. Is a well-established company which celebrates 105-year anniversary in 2023.
  3. A top class knowledge and expertise in the heat insulation technology.
  4. Has been developing the top-of-the-line rice cookers in pursuit of the cutting-edge technology over many years.
  5. Has been creating and assembling 130 models of rice cookers in Osaka, Japan under the strict quality standards by craftsman.

Company History

The Zojirushi rice cookers hold the top market share in Japan.1 The Zojirushi corporation (it started as Ichikawa Brothers Trading Company) was founded in 1918 in Osaka, Japan.

The company’s philosophy is “Creating a Quality of Life” and their slogan is “Inspirations from everyday life“. Their detailed attentions to their products come from their slogan.

You might have wondered why their company logo is the cute elephant. “ZO” means elephant in Japanese, which symbolizes strength, intelligence and familiarity.2

Product Line

The company released its first electronic rice jar in 1974 and released its first micom (microcomputer) rice cooker in 1979.

They also produce the variety of electronic kitchen tools, the heat insulation water bottles, bento/lunch jars, and the home appliances such as the humidifiers, the futon dryers, and the air purifiers.

The company’s first released product was a glass-lined vacuum bottle. This bottle for home use was created using vacuum insulation which was the breakthrough technology at the time. 2

Made in Japan – High Quality Rice Cookers

The Zojirushi has been developing the top-of-the-line rice cookers in pursuit of the cutting-edge technology over many years. It is needless to say they are the leading company in the industry.

Their passion and pursuit of developing the top-of-the-line products does not just end in relying on the machines. They also excel in creating and assembling the product by hand as well. Japan is know for its craftmanship and 130 models of rice cookers are made in Osaka, Japan. Their products are developed under the strict quality standards and their top-of-the-line model “Nanbu Iron Kiwame Hagama” is assembled by hand by 46 skilled craftsmen.3

Image Credit: 日本経済新聞 (http://nikkei.com)

The Zojirushi rice cookers might not be the most stylish and the instagrammable design and the company is well aware of these feedbacks, however, their passion and focus is to produce the best rice cooker which can cook the best tasting rice. I think this story defines their brand, company’s focus, and strengths.

This is one of many reasons why Zojirushi brand is trusted, admired, and loved by both new and repeated customers internationally over many years.

References:
1https://www.itmedia.co.jp/business/spv/2108/16/news002.html
2 https://www.zojirushi.com/zojirushi/about.html
3
https://www.nikkei.com/article/DGXLASHD22H1N_S6A120C1AA2P00

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