REVIEW: Zojirushi NP-NWC10XB Pressure Induction Heating Rice Cooker & Warmer, 5.5 Cup, Stainless Black, Made in Japan


Pros and Cons

Made in Japan
✅ Advanced fuzzy logic technology with AI (Artificial Intelligence):
AI technology “learns” and adjusts the cooking cycle to get perfect results
✅ Platinum infused nonstick inner cooking pan changes water quality for sweeter tasting rice.
✅ Detachable and washable stainless inner lid for easy cleaning.
✅ Practical carrying handle and rice scooper holder.
✅ Keep warm option up to 12 hours.
(extended keep warm time up to 24 hours)
✅ Delay timer option.
✅ Cooking options include jasmine rice, steel cut oatmeal, sushi rice, and GABA brown rice.
Heavy weight.
No steam/slow cooking option.

Customer Reviews

Good/Positive Reviews


Customer Reviews
Customer Reviews

Extraordinary- worth every penny.
–  This is the Ferrari and Lamborghini of all rice cookers (Totally Worth the initial cost!)
–  Several months in and I’d buy it again.
–   If you want to know how great rice can taste, make the investment!
–  Best rice cooker hands down


Bad/Negative Reviews


Customer Reviews
Customer Reviews

Too many parts need to take down to clean.
– Uber Slow is the word.


Product Summary

The pressure IH rice cooker is the top-of-the-line rice cooker. If you are pursuing the best quality cooked rice, the pressure IH is the one for you. The pressure IH brings out Umami, stickiness, and fluffiness of rice by increasing the pressure inside the rice cooker.

One of the reasons that Zojirushi is know for the best rice cooker manufacturer is because of their commitment to quality and pursuit of the best tasting rice.

The platinum infused nonstick inner cooking pan is the result of their passion to pursuit the best tasting rice. The platinum coating lowers alkalinity in water and breaks down the protein on the surface of rice grain. This allows water to penetrate into the core of rice grain and increase gelatinization, which make rice taste sweeter and stickier. It is also worth noting the thickness of Zojirushi’s inner pan. This thickness of the inner pan enables the temperature to be kept at high.

The size 5.5, the timer option, and the simple cleaning instructions are perfect for a busy household (family of 4).

Advanced Fuzzy Logic technology

This model comes with the advanced Fuzzy Logic technology. The fuzzy logic controller microchip in the rice cooker can think like humans and adjust the cooking temperature and time to make the perfect tasting rice every single time! (more details are explained in this article about the fuzzy logic)

Product Details

Brand: Zojirushi
Type: Pressure IH (Induction Heating)
Size: 5.5 cups
Dimensions: 9.1 x 9.1 x 9.1 inches
120 Volts
Approx. 6.7 kg (14.87 lbs)
List Price*: $643.50
*At the time of publication. List price (USD) is the suggested retail price of a product as provided by a manufacturer, supplier, or seller.

Cooking options

Rice (white) cook time: Approx. 49 – 55 min
Quick cook time:Approx. 26 – 35 min
Keep warm time: Up to 12 hours
(extended keep warm time up to 24 hours)
Cooking options: white (regular, softer or harder)
GABA brown
steel cut oatmeal


Rice scooper, rice scooper holder, 2 measuring cups

Image Credit:

Cleaning Instructions

The steam vent set and the inner lid set are detachable for easy cleaning.

Replacement Parts

Instructions Manual

Warranty Information

Parts and Labor: 1 year
Eligible Country: U.S.A. and Canada

Is Zojirushi good rice cooker brand?

You have started searching for Japanese rice cookers and wondered:

  • There are too many options to choose from!
  • Which brand is best for my needs..? Tiger, Toshiba, Panasonic, Zojirushi..?
  • I have decided on Zojirushi rice cooker but is Zojirushi a good rice cooker brand?

Zojirushi is one of the best Japanese rice cooker brands. Here are why:

  1. Holds the top market share in Japan.
  2. Is a well-established company which celebrates 105-year anniversary in 2023.
  3. A top class knowledge and expertise in the heat insulation technology.
  4. Has been developing the top-of-the-line rice cookers in pursuit of the cutting-edge technology over many years.
  5. Has been creating and assembling 130 models of rice cookers in Osaka, Japan under the strict quality standards by craftsman.

Company History

The Zojirushi rice cookers hold the top market share in Japan.1 The Zojirushi corporation (it started as Ichikawa Brothers Trading Company) was founded in 1918 in Osaka, Japan.

The company’s philosophy is “Creating a Quality of Life” and their slogan is “Inspirations from everyday life“. Their detailed attentions to their products come from their slogan.

You might have wondered why their company logo is the cute elephant. “ZO” means elephant in Japanese, which symbolizes strength, intelligence and familiarity.2

Product Line

The company released its first electronic rice jar in 1974 and released its first micom (microcomputer) rice cooker in 1979.

They also produce the variety of electronic kitchen tools, the heat insulation water bottles, bento/lunch jars, and the home appliances such as the humidifiers, the futon dryers, and the air purifiers.

The company’s first released product was a glass-lined vacuum bottle. This bottle for home use was created using vacuum insulation which was the breakthrough technology at the time. 2

Made in Japan – High Quality Rice Cookers

The Zojirushi has been developing the top-of-the-line rice cookers in pursuit of the cutting-edge technology over many years. It is needless to say they are the leading company in the industry.

Their passion and pursuit of developing the top-of-the-line products does not just end in relying on the machines. They also excel in creating and assembling the product by hand as well. Japan is know for its craftmanship and 130 models of rice cookers are made in Osaka, Japan. Their products are developed under the strict quality standards and their top-of-the-line model “Nanbu Iron Kiwame Hagama” is assembled by hand by 46 skilled craftsmen.3

Image Credit: 日本経済新聞 (

The Zojirushi rice cookers might not be the most stylish and the instagrammable design and the company is well aware of these feedbacks, however, their passion and focus is to produce the best rice cooker which can cook the best tasting rice. I think this story defines their brand, company’s focus, and strengths.

This is one of many reasons why Zojirushi brand is trusted, admired, and loved by both new and repeated customers internationally over many years.